Check out the new Gucci ads for Rihanna! She’s sporting the “Tattoo Heart” bag, which 25% of proceeds will benefit UNICEF. According to WWD, Gucci creative director Frida Giannini said: "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."
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